As the end of the year approaches, November provides real estate agents with a perfect chance to check in with clients, friends, and family. Simple, friendly conversations go a long way in nurturing relationships and staying top of mind, especially for those aiming to build a strong referral-based business. Here are 20 conversation starters to help you engage meaningfully this month. Make sure you read all the way through... there's a free download you need for making your November calls!
1. "How many trick-or-treaters did you get this year?"
Halloween just passed, and everyone loves comparing trick-or-treater numbers! This lighthearted question starts things off in a friendly, casual way.
2. "Are you doing any holiday travel? I have a few home security tips that might come in handy!"
With many planning trips, this opens a conversation about holiday security and keeps you connected with their seasonal plans.
3. "I know a lot of people start planning for next year around this time—any goals or home projects on your list?"
November is a time of reflection and planning, making this a natural question to prompt sharing.
4. "Did you catch any of the fall foliage around town? It was so beautiful this year!"
Seasonal observations can make for warm, relatable exchanges and help you find common ground.
5. "Do you have any favorite holiday traditions that you’re looking forward to?"
This is a great way to dive into personal traditions and learn more about what your clients love about the holidays.
6. "I’d love to share a few seasonal home maintenance tips with you if you’re interested!"
Home maintenance is a simple value-add topic, especially as temperatures drop and homes need winter-ready care.
7. "I have a list of creative holiday gift ideas for new homeowners—let me know if you’d like me to send it over!"
If your clients know people who have recently bought homes, they may appreciate some thoughtful holiday gift ideas.
8. "Are you hosting Thanksgiving this year, or are you visiting family and friends?"
Thanksgiving travel plans open up a friendly exchange and show your interest in their lives outside of real estate.
9. "Any upcoming holiday events in town that you’re excited about?"
Sharing local events is a wonderful way to stay connected, especially if you’re involved in the community.
10. "I recently read about some great indoor projects for wintertime—would you like some ideas?"
Offering project ideas for the colder months is a valuable tip that keeps you top of mind as a helpful resource.
11. "What’s your favorite comfort food now that it’s getting colder?"
This question can be a fun conversation starter that feels relaxed and seasonal.
12. "Do you have any friends or family looking to make a move next year? I’d love to help them get started!"
This subtly reminds your contacts that you’re open to referrals while still feeling natural in conversation.
13. "Did you know November is a great time to get an end-of-year market update? Let me know if you'd like the latest info on your neighborhood."
For clients interested in staying informed, this offers a valuable service without pushing for a transaction.
14. "Have you started decorating for the holidays yet?"
Decorating is often top of mind in November, making it an easy topic to chat about.
15. "Do you have any tips for hosting guests during the holidays? I know it can be a lot of work!"
Asking for their hosting tips invites them to share expertise, which can deepen your connection.
16. "Are you a fan of pumpkin spice, or are you waiting for peppermint season?"
A light, seasonal question like this works well as an icebreaker in November.
17. "As we approach the holidays, I just wanted to say how thankful I am for our connection!"
Thanksgiving is an ideal time to share gratitude and show appreciation for past clients and supporters.
18. "Are you trying any new recipes for Thanksgiving this year?"
Food is a huge part of the November experience, and this question can prompt fun exchanges about recipes and holiday plans.
19. "How has the market in your neighborhood looked this year? I’d be happy to share the latest trends!"
For clients who like to stay updated, offering market insights is always a good reason to reach out.
20. "Do you know any great local spots for holiday shopping or events? I’d love to check them out!"
Asking for holiday shopping recommendations brings a community focus to the conversation and fosters a friendly connection.
A strong referral-based business relies on genuine, consistent connections, and November is a wonderful time to reach out. These 20 conversation starters let you nurture relationships without the pressure of a hard sell, keeping you memorable and top of mind when real estate needs arise. To make it even easier, download our free Thanksgiving Call Tracker from Gear Up Real Estate. This helpful tool is designed to track your holiday outreach, organize responses, and plan follow-ups, ensuring you make the most of every conversation.
