In an age where emails and texts dominate communication, a handwritten note stands out. It’s personal, thoughtful, and leaves a lasting impression. Writing just five handwritten cards a day can keep you top of mind with clients, strengthen relationships, and generate more referrals.
Not sure what to write? Here are five types of handwritten notes you can send, along with some variations to keep things fresh.
1. Thank You Cards for Referrals
"Hey [Name], I just wanted to send a quick thank you for referring [Client’s Name] to me. Your support means the world, and I’m so grateful for your trust! Hope all is well with you—let’s catch up soon!"
A referral is one of the biggest compliments a client or friend can give you. A handwritten thank-you note ensures they feel appreciated and encourages them to refer again in the future. And lucky for you we have 14 referral thank you cards at GearUpRealEstate.com
2. Checking In on Past Clients
A simple check-in keeps the relationship warm and reminds them you’re still there for them.
General Check-In:
"Hi [Name], I was thinking about you today and wanted to check in. How’s everything going with the house? Hope you’re loving it! If you ever need anything (contractor recommendations, market updates, or just a coffee chat), I’m always here."
Seasonal Check-In:
"Hey [Name], can you believe it's already [spring/summer/fall/winter]? Hope you’re enjoying your home this season! If you’re thinking about any home projects, let me know—I’ve got some great contractor recommendations."
We have a great card that is sweet but real estate themed that these notes would be perfect for!
3. Happy Home Anniversary Notes
"Happy Home Anniversary, [Name]! It’s been [X years] since you got the keys to your beautiful home. Hope you’re still loving it. Wishing you many more years of happiness there!"
"Happy almost one-year home anniversary, [Name]! I hope the house has been everything you dreamed of. If you ever need anything or just want to chat about the market, don’t hesitate to reach out."
This is a great way to remind clients that their home purchase wasn’t just a transaction to you—you genuinely care about their homeownership experience.
4. Just Because / Thinking of You Notes
Unexpected notes make a big impact. A simple “thinking of you” can go a long way in staying top of mind.
Neighborhood Connection:
"Hey [Name], I was in your neighborhood the other day and thought of you! Hope you’re doing well and loving your home. Let’s grab coffee sometime soon—I’d love to catch up!"
Nostalgic Message:
"I can’t believe it’s been [X years/months] since we worked together to find your home! I still remember how excited you were when we found 'the one.' Hope you’re still loving it and making great memories!"
Friendly & Casual:
"Just wanted to say hi and check in! No real estate talk, just hoping you’re doing well. Let me know if you’d like to grab coffee or lunch sometime soon!"
5. Congratulations on Life Events
Congratulating people on major life moments helps maintain a strong, genuine connection.
New Baby:
"Congratulations on your new addition, [Name]! Wishing your family so much happiness during this exciting time. Can’t wait to see pictures of your little one!"
New Job or Promotion:
"Wow, [Name], congratulations on your new job! That’s such an exciting step, and I have no doubt you’ll do amazing things. Wishing you all the best in this new role!"
Retirement:
"Happy retirement, [Name]! You’ve worked so hard for this, and now it’s time to enjoy every moment. Wishing you endless adventures and relaxation!"
The Power of a Simple Note
Writing five handwritten cards a day doesn’t take much time, but the impact is huge. It keeps your relationships strong and reminds people you’re not just their real estate agent—you’re someone who truly cares.
Try it for a month and see what happens! You might be surprised at how a small gesture leads to big results in your business.
